At iTECH Fitness, we believe market research is significant and valuable to not only our company but more importantly our customers. We have systematically collected and evaluated data regarding the market to develop our business model, products, and service we offer that not only define our business but limit your risk when incorporating our solutions and active gaming.

OVERVIEW

The active gaming market is not a new concept; in fact it has been around since the 1980’s. However with the advancements in technologies and society being a technology drive one; the active gaming industry is flourishing and showing strong signs of unprecedented growth.

The birth of active gaming has been a result of one major issue; Generations Change. The generation is ‘wired’ to interact with technology driven devices and these technologies find ways to magnetize and engage our digitally driven society. The most prestigious and demanding of all these technologies is the video game.

“The video game industry is entering a new era, an era where technology and creativity will fuse to produce some of the most stunning entertainment of the 21st century,” stated Douglas Lowenstein, the president of ESA. The industry alone exceeded the annual box office sales in 2006 and the NPD reports $17.94 billion in sales in the U.S. alone, a 43% jump over 2006 sales and it has been stated that the active gaming market exceeded $2 billion in 2007.

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